Understanding Commercial Photography Licensing – The Basics of Image Licenses

Did you know that when you hire a commercial photographer, you’re not just paying for images—you’re investing in the rights to use them?

Knowing how licensing works ensures you get the most out of your photos while protecting your business. Here’s a quick guide to help you understand what you’re paying for and why it matters.

Why Image Licensing Matters:

• Gives your business the legal right to use the images confidently.

• Protects both you and the photographer.

• Ensures competitors or third parties can’t use your images without permission.

• No stress for you—if someone else wants to use the images, your commercial photographer handles it.

  
  

Types of Licenses:

• Royalty-Free – Pay once, use forever (within agreed terms).

• Rights-Managed – Specific terms (e.g., time, exclusivity, location).

• Exclusive – Only your business can use the images.

• Non-Exclusive – The photographer may license them to others.

• Unlimited Use – No limits on where/how you use them.

• Restricted Use – Certain conditions apply (e.g., online only, no resale).

  
  

Credit & Third-Party Use:

• Some image licenses require credit (e.g., Photography by Michaela Mary Photography or michaelamary.com).

• If a third party (e.g., a magazine or blogger) wants to use the images, permission or credit or purchase may be required.

  
  

Final Thoughts: Licensing makes sure you get professional, high-quality images with the rights you need—without any gray areas. Have questions? I’m happy to help!

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